Maruti Suzuki Enters SUV Segment with New Launches

The company has already launched the new Brezza and Grand Vitara, and is planning to launch two more SUVs in the coming months. This is a major shift for Maruti, which has traditionally focused on small, affordable cars. However, the SUV segment is growing rapidly in India, and Maruti is looking to tap into this growth. The company is also hoping to increase its market share in the SUV segment, which is currently dominated by Mahindra and Tata.

Maruti's new SUVs are expected to be priced competitively, and they will feature a range of features that are popular with Indian buyers. These features include touchscreen infotainment systems, automatic climate control, and sunroofs. Maruti is also expected to offer a range of safety features on its new SUVs, such as airbags and ABS.

The launch of Maruti's new SUVs is likely to shake up the Indian SUV market. The company is a major player in the Indian automotive market, and its entry into the SUV segment is likely to attract new buyers. This could lead to increased competition in the SUV segment, which could benefit consumers.

Here are some of the reasons why Maruti Suzuki is betting big on new launches in the utility vehicle segment:

• The SUV segment is growing rapidly in India.
• Maruti Suzuki is looking to increase its market share in the SUV segment.
• The company has a strong brand reputation in India.
• Maruti Suzuki is known for its affordable cars, which could appeal to buyers in the SUV segment.

It will be interesting to see how Maruti Suzuki's new SUVs perform in the Indian market. However, the company's strong brand reputation and its focus on affordability could give it a competitive edge.

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